Enabling Shopper Profiles

With Amazon Personalize Solutions and Campaigns created based on the generated users, items, and interactions datasets, we can emulate (or assume) user profiles for different personas in the web user interface to see recommendations that should be consistent with the persona. In order to emulate a profile, you must first sign in to the user account you created for yourself.

Once signed in, you'll see the shopper assigned to you on the top right corner. You can switch the shopper at any time by clicking the name of the user and selecting the "Switch shoppers" option.