Real-Time User Segmentation

Amazon Pinpoint enables organizations to create user segments - or groups of customers - based on their behavior across web/mobile applications, interactions over email, text, push notifications, and other channels, or based on stored data. This is important in retail environments because customers deliver valuable intent data across in-store, e-commerce, and customer engagement channels. Pinpoint enables organizations to create a single event bus of all these interactions to inform segmentation, personalized messaging, and analytics.

These segments can often be created and responded to in real-time. Here, your clickstreams in the Retail Demo Store application are ingested by Amazon Pinpoint to create new user segments in real-time. These segments are then used to deliver the targeted messages that receive throughout the demo.

AWS Messaging And Targeting Blog

“We want to send messages through dynamic segmentation.When we send a push notification, we need to dynamically segment immediately. When we call AmazonPinpoint to say “Create this segment right now, for this game event that’s happening right now, and thencreate this campaign right now, and then send it, and Pinpoint does all of that in milliseconds.”

Read full AWS Messaging & Targeting Blog post: How Disney Streaming Services Uses Amazon Pinpoint to Send Personalized Messages to Millions of Users in Real Time