Omni-Channel Personalization & ML Model Retraining
By connecting Amazon Pinpoint with Amazon Personalize (or other ML services), organizations can take their customers’ interactions across channels and feed them into their foundational Personalization models for omni-channel ML model retraining.
This enables organizations to utilize all of their customers’ digital interactions within a centralized ML model to get smarter, faster. This also enables organizations to deliver personalized experiences in an omni-channel fashion, meaning the experiences are harmonized and responsive across their channels of engagement.
Case Study
Domino's Pizza Enterprises Ltd (DPE) is one of the largest pizza businesses in the world; their vision is to be the leader in deliveries in every neighborhood.
"The customer is at the heart of everything we do at Domino's and we are working relentlessly to improve and enhance their experience. Using Amazon Personalize, we are able to achieve personalization at scale across our entire customer base, which was previously impossible. Amazon Personalize enables us to apply context about individual customers and their circumstances, and deliver customized communications such as special deals and offers through our digital channels."
Read full Domino's Pizza’s case study: Domino’s Pizza Enterprises Delivers in Record Time Using AWS for Predictive Ordering