Personalized Ranking

Amazon Personalize Recipe: Personalized-Ranking

Regularly your business priorities require you to promote specific content or products, such as trending news, a hit new TV show, seasonal merchandise, or a time bound promotional offer. Whether the source is a person, business rules around product lifecycle management, or a line of code, Amazon Personalize enables you to re-rank your product catalog to achieve your business priorities and best customer experience.

Uses the same HRNN algorithm underneath User-Personalization but takes in a user AND a collection of items. This will then look at the collection of items and rank them in order of most relevant to least for the user. This is great for promoting a pre-selected collection of items and knowing what is the right thing to promote for a particular user.

You can see the personalized ranking use-case on the on the “Featured” products view. The products are re-ranked based on the fictitious shopper's historical and real-time activity.